You will need to add billing information before any of your ads can be set live. Like any other promoted pin, you can upload content one at a time or all at once by using the bulk editor.
If you’re starting your account from scratch, you’ll have to add your own content to get things moving. If you already have existing pins for your business that just so happen to be videos, you’re in luck! You can simply select those, add them to a campaign, and hit go.
Once you have your account all set up, select “Create Ad” to get started. You can set it up from scratch or convert an existing personal account. But if you’re brand new to the platform, you’ll need to set up a business account to access the ad manager and analytics. If you’re already running ad campaigns on Pinterest, the set up for video ads is not that different. Now that we’re clear on why, let’s talk about how. That means *free* branding, traffic, and conversions because Pinterest users are high-intent. The opportunity: Earned media is a huge player for Pinterest, particularly for well-designed pins and content.The high-intent audience ready to purchase: 98% of Pinners report trying new things they found on the platform, and 85% use Pinterest as a resource when they’re starting a new project.The reach: 367 million people use Pinterest every month.Here are a few more reasons why you should use Pinterest video ads:
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